Many years ago– STRAIGHT WIRE started in a garage – we’ve grown quite a bit but still have a passion for catering to audiophiles and AV enthusiasts who want to get the most from their cable components. Regardless of the size , product/service selection or achievements of a company, what matters most is that people feel a good connection (pun intended) and have no doubt as to the level of care.
The 1980’s was a period when many people who were incredulous about the benefits of audio cables became believers in Straight Wire. We visited many Specialist Hi-Fi dealers across the USA, did demonstrations/ comparisons with their systems and received some great reviews. Visiting potential customer homes with cables in tow, oscilloscopes and test generators to show measurable differences ,Try Before You Buy programs, and comprehensive technical papers on audio cables were some of the notable achievements along with many great cables.
The 1990’s was an era of widespread acceptance and demand for upgrade cables – both audio and video. We had a large international expansion, selling all types of cables in over 30 countries including High End Audio, Custom Install (UL rated for in-wall use) , Video (Composite, S, Component, VGA,..), Mobile (high end car stereo), and even Studio/Professional. I became heavily involved with AAHEA (Academy for Advancement of High End Audio), CEA (Consumer Electronics Association) and other Industry groups – chairing divisions and committees. This industry participation led to many close projects and associations with Sony, Harman and numerous high end AV companies that we still enjoy today.
By the first decade of the new millennium, upgrade or high quality cables became more widely accepted as a necessary consideration or component. Straight Wire acquired a larger facility, expanded staff and product offerings while maintaining a personal attachment (please call us to chat anytime) approach to our dealers, distributors, and especially to potential or existing consumers. Perhaps due to our willingness to help or large group of industry partners/friends - complimentary advice extended beyond cables to all aspects of consumer AV systems. If a dealer or consumer had a concern or issue – we would use our industry contacts and acquired knowledge to solve it – promptly, without regard to whether they needed cables. We made many new friends who still appreciate our efforts and kindness on behalf of the AV community.
Today Straight Wire still believes in a high level of care. We have numerous cables and accessory products coupled with a team of dedicated individuals who take a proprietary interest in your AV needs /desires . I still write articles for numerous publications and provide guidance as a CEA mentor for new and existing industry partners. We still enjoy chatting and emailing about different pieces of equipment, rooms, opinions and ideas to make your system look and sound as good as it can be. Feel free to contact us anytime – Straight Wire – when performance comes down to the wire.
Steven Hill – President – Straight Wire